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Tony Benner's BNI Blog
I Refuse to Participate in the Recession!
*by Ivan Misner and Tony Benner
Q: What can I do to build my business in a recessionary economy?
Successful business owners learn from the past. So, what did we learn from previous economic downturns?
In the early '90s, right in the middle of a nasty recession, I was at a business mixer where I was meeting many local business professionals. It seemed that everyone was feeling the crunch from the slow economy. Throughout the entire event, the favorite topic of discussion was how bad the economy was and how things were getting worse.
The whole affair was depressing, because nearly everyone was obsessed with the problems of the economy and its impact on their businesses. Except one real estate agent!
I asked him how he could be doing so well, given the conditions of the economy and the stiff competition. He reached into his pocket and pulled out a blue-and-white badge that read: "I Absolutely Refuse to Participate in the Recession!" "
Click on the Blog to learn more.....
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BNI
BNI - The world's largest business referral organisation.
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Networking Now - BNI Blog
Networking Blog conducted by BNI Founder, Dr Ivan Misner.
Taking a Poll of Your Audience
Many times, as I am speaking to entrepreneurs all over the world, I will “poll” the audience for answers to some questions. It is a simple tactic that gives me a ton of great information. Asking questions of my audience gives me stats that can be very useful. For example, I’ve found that almost 90 percent of the entrepreneurs I’ve talked to love their work, but only about 15 percent enjoy doing the marketing it takes to get that work.
This type of information can be very powerful when I use it in my presentations. In fact, I was speaking with Dawn Lyons (a director with BNI and a Referral Institute franchisee, seen in the photo below) recently, and she described a poll she did at a GEMS Behavior Styles training event in Wisconsin. A participant was telling her how his boss always receives referrals “on the spot” from brand new clients, and how that strategy has never worked for him. He was actually wondering whether something was wrong with him.
Click on the Blog to find out how to poll your audience....
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Corporate Focus PR
The boutique public relations company based in Sydney. It is owned and operated by BNI Executive Director, Tony Benner.
Corporate Focus PR Pty Ltd is a Public Relations consultancy that has been looking after the communication needs of businesses in Australia and New Zealand for the past 15 years. Whatever the need, Corporate Focus PR is there to assist and guide today's businesses.
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The Official BNI Podcast
A weekly Podcast of great networking ideas from the Founder of BNI, Dr Ivan Misner.
Current Podcast: Small Actions, Big Results
In this episode, Dr. Ivan Misner talks about strategic alliances and the need to gradually enhance relationships. Each member of a BNI group will contribute to your success. No one person in your chapter is likely to turn your business around, but together, over a long time, they can make a difference.
Don’t give up if there’s no immediate payoff.
Successful networking is a series of small actions.
By working with multiple people over a long period of time, you build your business.
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